Resellers are businesses that purchase the IT applications from the vendor and then
resell it to their customers. They act as intermediaries between the vendor and the end-user,
providing additional value-added services and support. Resellers' responsibilities include:
• Purchasing the IT application website from the vendor
• Customizing and branding the website to meet their customers' needs
• Providing technical support and customer service to their customers
• Marketing and selling the website to their target audience