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What is Affiliate Marketing ?

Affiliate marketing is a collaborative business strategy where individuals or companies, known as 
affiliates, actively promote another company's (the merchant's) products or services. This 
promotion is facilitated through unique affiliate links or codes that track referrals and sales. When a 
customer makes a purchase or takes a specific action (like signing up) after clicking on an affiliate's 
link, the affiliate earns a commission. This performance-based compensation model incentivizes 
affiliates to effectively market the merchant's offerings to their audience. This mutually beneficial 
arrangement allows merchants to expand their reach and generate sales, while affiliates capitalize 
on their influence and expertise to earn additional income.

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Primary Vendor, Affiliate and Reseller

A Collaborative Approach for promoting IT Application Websites

Vendor

Vendor

The primary vendor is main entity responsible for developing and maintaining the IT application website. They own the intellectual property and provide the core functionality to support various application on various platforms.

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Reseller

Reseller

Resellers are businesses that purchase the IT applications from the vendor and then resell it to their customers. They act as intermediaries between the vendor and the end-user, providing additional value-added services and support.

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Affiliate

Affiliate

Affiliates are individuals or businesses that promote the IT application website to their audience. They earn a commission for each successful referral or sale made through their unique affiliate link.

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